Valencia CF and CaixaBank extend sponsorship through to 2021
CaixaBank and Valencia CF have signed an agreement whereby the bank renews its status as the official Club sponsor, which holds since 2014, for the next four seasons, until 2021. The financial institution headed by Jordi Gual and whose CEO is Gonzalo Gortazar have wanted to continue showing their support and commitment to the sport, with the Valencian side and with all their fans.
The signing took place today and was attended by Valencia CF chairman, Anil Murthy, and the of CaixaBank commercial director in the Valencia Region, Beatriz Alventosa, who explained that, with this agreement, the financial institution aspires "to stay close to the families and all the fans of the clubs, making it easier for them to support their team and enjoy the football games at their ground ".
For his part, the Valencia CF chairman was satisfied with the agreement and noted that "we are really delighted to continue having the support of a serious and reputed banking entity such as CaixaBank. Their commitment to us is maximum and so we have demonstrated during these last years.
In addition, in accordance with his agreement, Valencia CF fans who register their payroll at CaixaBank will get a season ticket 2017-18, with which means they will be able to attend the domestic and Copa Del Rey games at Mestalla.
This agreement will also enable CaixaBank to develop and activate numerous and innovative actions aimed at the fans.
Exclusive advantages for payroll customers
All Valencia CF fans that have set up their payrolls at CaixaBank may be part of the Family program, which already exceeds 4 million customers. As part of this loyalty programme, customers benefit from exclusive advantages in the financial field, such as the Family Account without commissions and the Family Loan, up to € 60,000 loan without opening commission, and discounts on insurance, among others. In addition, the programme includes over one hundred offers and discounts in financial and non-financial areas such as cinemas, catering, technology, travel, free time in others.
CaixaBank, the bank of football teams
CaixaBank pushed six years ago a strategy aimed at becoming the bank of football teams. All this in order to take advantage of this new commercial opportunity, increasing brand awareness and attracting and retaining customers in an increasingly competitive environment. Through sports sponsorships - mainly football - CaixaBank moves forward in business creation offering exclusive experiences and advantages for their customers.
Since the start of the program, CaixaBank has commercialised 190,000 cards linked to sponsored football clubs, attracted more than 15,000 payrolls and financed 35,000 subscriptions.
CaixaBank, leading entity in retail banking in Spain
CaixaBank is the leading retail banking entity in Spain, with a penetration share of private customers as the main entity of 25.7%, the leading position in payrolls, with a share of 26.4%, and in insurance, plans and funds for managed resources, with a share of 21.7%. The bank is also the leader in online banking with 5.5 million customers and mobile banking with 3.9 million.
Source: Valencia Club de Futbol